The investment fund focuses on implementing innovative solutions for sustainable fashion, connecting promising technology to industry
The Good Fashion Fund, initiated by Fashion for Good, is an investment fund that focuses on the implementation of innovative solutions in the fashion industry. The current processes in garment supply chains have severe negative environmental and social impacts. There are sustainable solutions available, but they lack the capital to scale up their technologies within existing supply chains. The Good Fashion Fund addresses this gap by connecting the most promising technologies to the industry to collaboratively tackle its challenges. Bob Assenberg, director of the fund, explains how it works, and what it hopes to achieve.